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Unpacking the Potential: Is YouTube the Next Big Thing for Podcasting?

EP 169: Unpacking the Potential: Is YouTube the Next Big Thing for Podcasting?

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Hey there, fellow content creators! Pull up a chair and join me for a deep dive into the ever-evolving landscape of podcasting. Today, we're tackling a topic that's been buzzing in the industry – video podcasting. So grab your favorite mug, settle in, and let's explore why video is poised to revolutionize the way we connect with our audience.


Apple | Goodpods | Google 



What The “Experts” Are Saying

Fresh off the heels of Podfest, where minds collided and ideas flourished, I find myself reflecting on the state of our beloved medium. While the energy was palpable and the enthusiasm infectious, there was a recurring theme that caught my attention – the role of video in podcasting's future. (That and AI which I'll dive into in future episodes. So hit the subscribe button so you don’t miss them!)

Picture this: a conference hall filled with eager attendees, soaking in insights from speakers of varying backgrounds. Yet, amidst the sea of voices, there emerged a disconnect – a gap between theory and practice, between aspiration and execution. It's a phenomenon I've observed time and time again in our industry, and one that begs the question: where do we go from here? 

Now I’m going to spill a little bit of tea here, but I could NOT believe it when one of the keynote speakers at this event boldly stated “Video podcasting is not going to take off in 2024.”  While it's true that the majority of podcast consumption occurs in audio format, since most people listen to them on-the-go in their day to day lives, the landscape is shifting my friends! With Google Podcasts bidding us adieu and YouTube stepping into the ring, it's time to reconsider our preconceptions. 


Why You Should Give Video Podcasting A Try

Now, I won't sugarcoat it – embracing video can feel like a leap of faith. It requires us to step outside our comfort zones, to confront our insecurities, and to embrace the unknown. The more you get in front of the camera, the more comfortable you will become! There lies the beauty of evolution – the opportunity to adapt, to innovate, and to thrive in an ever-changing landscape.

But do you want to know why I still believe you should at least try to get your podcast in video out into the world? Youtube and Google are search engines! Additionally, it's not just about aesthetics – it's about accessibility. With YouTube's dominance as a search engine powerhouse, video podcasting opens doors to new audiences, new opportunities, and new realms of possibility. It's a gateway to discovery, a portal to exploration, and a conduit for creativity unlike any other. If your target audience is searching for help on something that you provide, the chances are much greater that they will find you and your content. It should be obvious that in order to get clients, you need to get in front of them, right? So why would we ignore video, when it’s just another route along the way to do that.

Consider if you will, the power of visual storytelling. In a world inundated with information, video has the unique ability to captivate, to inspire, and to engage on a visceral level. It transcends language barriers, cultural divides, and geographical boundaries, forging connections that resonate on a deeply human level. No one says you have to be perfect at it or have top notch filming equipment when you start either. Just like you probably think your first 10-15 episodes of your podcast aren’t your best when you were just starting out, there is only room to grow and improve your presence. You’re already recording your audio when you produce an episode, so why not turn your camera on too?


Playing The Game

Lastly, there is something I will say about the difference between just throwing your podcast cover art and your episode audio as a video on Youtube, versus actually adding a video with your face in it. Youtube is video platform, (so even though they won’t say this) they are more likely to push your content when you are “playing in their sandbox” with actual video. So play the game! Even utilize the “Shorts” feature and see what could grow their too! 

So, my fellow trailblazers, let's not shrink from the challenge ahead. Let's lean into the unknown, embrace the possibilities, and pave the way for a new era of content creation. In the process, you’ll also leave behind the podcasters who aren’t choosing to do this, setting yourself apart! Whether you're a seasoned podcaster or a budding enthusiast, the time to embrace video is now and give it your best shot! 

Stay tuned for more insights, more revelations, and more adventures in the world of podcasting. And remember, the journey may be daunting, but the rewards are boundless. So let's raise our mugs to the future, my friends, and embark on this exhilarating journey together.

Cheers to the evolution of podcasting – and to the limitless potential that lies ahead. πŸš€πŸŽ₯


Since You Loved This Episode, Here's A Few Other Episodes I Know You'll Enjoy:

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