BTS of the Podcast(H)er Facebook and Instagram Ads Strategy

The Magic That Happens When Girlfriends With Podcasts Come Together

Let's face it.  You just can't always grow organically.  Sometimes you need to implement a good 'ole Meta ads strategy.  Here's how we added over 20 new contacts PER DAY to our email list!


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Hey, girlfriends! I am so excited to dive deep into a topic that's near and dear to my heart – personal branding. Whether you're a social media influencer with a million Instagram followers or a budding entrepreneur looking to make your mark in the digital world, your personal brand is your secret sauce to success. Today, we're going to explore why personal branding is an absolute game-changer and take a sneak peak into the world of Facebook and Instagram advertising. Buckle up buttercups, because we're about to unlock strategies that will help you not only grow your brand but also connect with your dream audience like never before. (It LITERALLY skyrocketed my email list growth!)

Why Personal Branding Is Everything: Let's kick things off by talking about the sheer power of personal branding. It's not just about those impressive follower counts or whether your TikTok video went viral. No, it's about forging authentic and lasting connections with your audience. Your personal brand is your North Star in the ever-shifting landscape of social media. Even when platforms go through wild changes, get hacked, or face disruptions (we've all been there!), your personal brand remains a rock-solid asset you can rely on.

The Role of Advertising Strategy: Now, let's talk strategy – advertising strategy, to be exact. I'm thrilled to introduce you to an advertising genius, Heather Aaron. Her strategies have been a game-changer for my podcast, and I can personally attest to their effectiveness.

Key Takeaways for Building an Exceptional Brand:

  1. Crystal-Clear Messaging: Your message should be so clear that it speaks directly to your dream audience. Craft your message in a way that resonates deeply and communicates your unique value.

  2. Consistent Social Media Presence: Your online presence should be like a warm hug to your audience. Consistency on platforms like Facebook and Instagram is key to attracting and nurturing your tribe.

  3. Email Marketing Magic: Your email list is pure gold. It's your direct line of communication, and no algorithm changes can take that away. Focus on building and nurturing your email list.

  4. Conversion-Ready Offer: Before you dive into advertising, ensure that your offer converts organically. Advertising should amplify what's already working in your business.

Navigating the World of Facebook and Instagram Advertising:

  1. Boosting Posts vs. Ads Manager: Boosting posts might seem tempting, but don't be fooled! Ads Manager is where the magic happens. It offers advanced customization, laser-focused audience targeting, and in-depth reporting capabilities that will make your advertising efforts soar.

  2. Campaign Objectives: Choosing the right campaign objective is your secret sauce to success. Whether it's brand awareness, traffic, conversions, or engagement, understanding your goal is the first step to winning the advertising game.

  3. Awareness Campaigns: These campaigns are your ticket to expanding your brand's reach and visibility. Plus, I can't emphasize enough how video view campaigns are perfect for telling your brand story and growing your tribe.

  4. Traffic Campaigns: When you want to drive traffic to your website, landing pages, or anywhere else online, traffic campaigns are your trusty sidekick. They're also fantastic for promoting your blog posts, podcasts, or affiliate links.

  5. Engagement Campaigns: Want to boost audience engagement? These campaigns are your go-to. They're fantastic for promoting posts that already have that social proof.

  6. Conversion Campaigns: For specific actions like purchases or sign-ups, conversion campaigns are your best friend. Just remember, your offer should be a conversion superstar organically before you hit the advertising button.

Conclusion: Before we wrap up, I can't help but mention the incredible Heather Aaron's class and resources. They're like the secret sauce for creating a cost-effective advertising strategy. For all the insider info and resources, be sure to hop over to the Podcast(H)er website and join our community.

Closing: If you have any questions or need more guidance, you know I'm here for you. Feel free to reach out to me anytime on the 'gram @itsjoannebolt

Since you loved this episode, I've got 2 more ramped up and ready for ya.

Social Media Guru Kristina Bartold Joins me to chat all things social media and podcasting

How I named my podcast and what it really means to me

Pinning fanatic like me?  I dig it. 📌 Pin this one to come back to! 📌



Check out the episode on YouTube!


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