Get comfortable with a nice hot cup of tea because in today’s episode I’ll be taking you back 20 odd some years ago to how everything got started, where we are today and how I’m using what I’ve learned to strategically move into 2024 with the B-Word Podcast and more, that you will just have to tune in for! Plus if you are a budding entrepreneur with a business, there is some hardy advice in here! So let’s dive in! 

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Doing Things Differently

When I started as a real estate agent at the ripe age of 24, I was told that in order to be successful I had to take this big list of expired listings and call them. If you aren’t familiar with the real estate biz, the moral of the story is that I had to do cold calls in order to build my listings list- which I hate, and don’t even like when people do that to me! The other way was going door to door, which was also a heck no from me. Now this was before social media was really used as a way of marketing, but having to go into an industry and generate leads in a way that I truly repelled, didn’t feel aligned or authentic to me in the slightest. 

I knew that I wanted to do things differently than what I was being told, so I decided to focus solely on the buyer's side of things, because that is what I was excited and passionate about. 

Sphere of Influence

At the same time, I had to work on getting leads by working on my sphere of influence. One of the ways I did this was by calling on friends and connections, and simply taking them out for coffee or drinks, without actually pitching or selling to them. Sounds too easy to be true, but when I did this I’d say “I’m in this area looking at homes, for work, etc, and saw this new place that I think we should try!”, so without being too obvious, I was reminding them of the kind of work I did, even if only a little. Eventually this would lead me to making over 10 million dollars in real estate that year, by solely focusing on the buyers, my sphere of influence and by NOT doing what the older generations of agents were telling me to do. 

One Thing

By focusing on one thing in that business and niching down, everything flowed from there. Eventually buyers were coming my way, even when they had agents on the listing side that weren't me! A lot of people get lost in this idea because they think that doing one thing will prevent them from making money in all areas. Wrong! I became so good at selling homes from the buyer’s perspective, because I understood them so well and their thought process, that my listing number grew naturally. 

How This Is Relevant Now for 2024

Focusing on one offer is still relevant today and applicable to any entrepreneur running a business! For me, that one thing is going to be: Press Record, the Digital Online Course for Starting a Podcast! It’s not the even biggest priced item in my offer suite, but it will be the thing I focus and push the most this year because it’s dedicated to who I want to serve most, and that is ambitious women podcasters! I’m gonna teach it from the ground up, how to do it right and move through my thought process in a way that feels right! 

It feels so good to have this set up and to have a plan! I truly feel that this rhythm works for me and my team, which is very important to me. The content of the podcast isn’t going to change, but I already feel better about it and have been generating so many new ideas. Everything flows easier as a result of focusing on one thing, one avatar and one road map! I do admit that finally putting those actions into practice is the hardest part, but it is so rewarding! I hope this inspired you to go after that ONE THING, whatever that might be for you and your business.

I feel great about the way things are going to flow this next year and I hope you’ll join me on this journey! Let’s connect if we haven’t already! And if you want to learn more about launching your own podcast and my course Press Record, CLICK HERE to get started!

Book Mentioned: The ONE Thing by Jay Papasan and Gary Keller

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